Liza Armstrong

Liza Armstrong is the Business Adviser for Ware.

BackgroundGeraldine Puttock

Liza joined Wenta in May 2012. Prior to joining Wenta, Liza worked as a Business Link Adviser in London for eight years. During this time, Liza worked with over 500 small and medium sized businesses across a myriad of sectors where she developed a keen interest in the Hospitality and Food industries. Her approach was practical and she enjoyed offering a fresh perspective to the businesses that she worked with. Liza's area of specialism is business development.    


Liza is the resident Business Advisor at the My Incubator - Ware facility which is situated within the Hertford Regional College campus. In addition to managing this and working one-to-one with start-up businesses in the Incubator, Liza's role also involves running Enterprise Clubs for pre-start businesses, advising established businesses and providing out-reach support across the local community.


In her spare time Liza loves nothing more than ‘Vintiquing’ up and down the country as this enables her to combine her love of travel, all things vintage and shopping! Liza also runs her own vintage china hire business and sells handmade vintage china cake stands at local vintage fairs. At home, Liza enjoys baking, gardening and family time.

Get in touch...     Phone: 0845 026 2081     Email:     Contact Online